Every single person who has their own website knows a little bit about meta keywords. While just about everyone knows the term, very few actually know what to do with them. How important are they want to come to search engine optimization, and should people put in the time and effort to make them perfect? Here are a few tips on medical keywords in general.
The first thing to remember is that meta keywords are meant to serve a specific purpose. They should be very concise, and they should accurately describe what the webpage is about. It makes no sense for a company to try to add a bunch of keywords that are not related in any way. This is just a way to game the system, and eventually, Google is not going to really like that too much.
After that, think about adding relevant keywords without overstuffing them too much. If a person tries to put way too many keywords into one description, it is going to come off very obvious to a lot of people. Eventually, the algorithms are also going to figure things out and not really factor them in.
A meta description should probably be anywhere from 50 to 150 words. Obviously, it can vary quite a bit, but things need to be as concise as possible. Not only does it not fit to have a long, drawn-out description, but it just does not come off as very professional.
Keywords and descriptions are not going to factor indirectly when it comes to search results, but they do have a pretty direct impact on the on-site optimization. This is to really make sure that a person is doing everything possible to make the website show up for the right type of keywords.
Not sure what type of meta keywords to use? A good place to start is to simply look up other websites that are known to be pretty successful. The best websites that have the highest results are generally going to have better descriptions down. It is pointless to copy them word for word but get a good idea overall on what they try to do.
Of course, meta descriptions are only going to make so much of an impact if the website is not really up to par just yet. It is much more important to spend a lot of time and energy to make sure that the website has all the information necessary posted. A website that is lacking content is not going to draw in a lot of viewers, even if the meta descriptions and keywords are great.
All in all, meta keywords are not the first thing to focus on, but this definitely should not be overlooked. Try to do a little bit of research beforehand before jumping right in. This is going to give a person a pretty good idea on how to properly write everything and set themselves up for success not only immediately, but in the future as well.