Are you wondering what good webmaster tools are out there? If so, then you’ve come to the right place because below are six tools you need to be using.
- Screaming Frog
Screaming Frog is a must-have webmaster tool. It is an SEO spider tool, as well as crawler software. Hundreds of people use this tool to help them up to their SEO game.
Screaming Frog can help webmasters identify things that they may have missed while working on their SEO tasks. These things include images that contain big file sizes, missing page titles and missing meta keywords. The tool can also be used to identify issues with pages, errors with canonicals and response codes.
Another powerful feature is finding broken links. With Screaming Frog, you’ll quickly find broken links and then you can fix them right there and then.
- Google Search Console
Without a doubt, Google Search Console is one of the best webmaster tools around. Best of all, it is completely free to use and it is incredibly useful. Console allows webmasters to check the indexing status for their pages and they can discover what sites are linking to their pages.
That’s not all you can do with Google Search Console. You can submit sitemaps and learn what keywords people are typing into Google to find your site. Console can be used to learn what your most popular pages are and learn what devices people are using when they come across to your site.
- Google Analytics
Google has another useful webmaster tool, called Google Analytics. There are many benefits of using this analytic tool, such as learning how your site is located by visitors and being able to see what countries they’ve visited, as well as the city. You can check on the bounce rate and how many new sessions you’ve had and how many sessions were initiated by returning visitors. All of this info, as well as the other info offered by Google Analytics, can help you fine-tune your SEO strategy.
Botify is a tool that aids you in optimizing your site for Google-Bot. One of the coolest features of Botify is being able to spot trending data. Botify has various speeds when it comes to crawling, so you can speed things up. Other things you can do with Botify include using keyboard shortcuts to streamline commands and you can crawl with static IP, which will help you keep your site secure
The bottom line is Botify is an affordable webmaster tool that allows you to keep track of virtually all of your search engine optimization activities. You can hone your SEO strategies using Botify.
SEMrush has gained some serious popularity within these last few years, and for good reasons. It can be used to research keywords that you might want to target in ad campaigns, content creation and so forth. That’s not all, you can use SEMrush to view your competitors’ organic rankings and you can study the texts that they are using in their adverts. Besides that, you can take advantage of features such as multiple sites comparison and identify ad data.
- Moz Bar
The last on our list is Moz Bar, which is an extension for Google Chrome. A lot of people are fans of Moz Bar because they can use it to analyze on-page elements. They can also explore page markups, HTTP status and link metrics to name a few.
Moz Bar can be used to check out how much authority a domain has. If you’re wondering what kind of authority your competitors have or what kind of authority your domain has, then Moz Bar is a must. However, that is only some of the data you can learn about and use when the time comes to create a good SEO strategy.
Those are six great webmaster tools you should be using. In fact, you should use at least 2-3 of them, as this will increase your chances of being able to craft the ideal SEO strategy that can result in some serious returns-on-investments. Whether you’re going to spend money on SEO campaigns or invest time, you’ll have a better chance at great ROIs with any of the above tools.